Who's behind the camera
About me
I’ve loved books and technology since I was a kid, and studied Communication Sciences at the University of Porto, on the multimedia track. I ended up working as a software developer, which is why I built this site myself.
I started making content in January 2025, mostly about books: shyly at first on TikTok, then fully taking on the creator side on Instagram.
In my first year I posted in English, because I read almost everything in English. In January 2026 I switched to Portuguese to be closer to my audience, and a series on Porto’s independent bookshops took off.
That same month I co-founded the Porto Queer Book Club with one of my best friends. It’s a safe, inclusive space to talk about queer books and authors, with monthly meetups and a community that keeps growing.
Through 2026 I also made fitness and CrossFit content around the CrossFit Open, and covered music festivals over the summer, which I’ve really enjoyed.
These days I try to bring those three pillars together, while still exploring things outside them: lifestyle, tech, film.
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Where it started -
The first video -
Independent Bookshops series
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Porto Queer Book Club -
Viral CrossFit reel -
Music festivals
Detailed media kit
The numbers
Figures as of October 2026, from my own performance records.
- 14,946
- followers
- TikTok
- 3,402
- followers
- Total reach
- 3,152,386
- views from October 2025 to October 2026
- Posts
- 618
- since the account started
Quality
Engagement and retention
Averages across reels synced from the Instagram API, updated October 2026.
- Engagement on reach
- 6.0%
- likes and comments per unique account reached · sample of 154
- Engagement on views
- 4.0%
- likes and comments per view · sample of 160
- Average reach per reel
- 9,600
- unique accounts · sample of 154
- Average watch time
- 15.2s
- average skip rate of 51.3%
- Shares per reel
- 125
- and 81 saves
- Followers per reel
- +65
- average across 79 reels
Audience
Who's on the other side
Age, gender and location of my followers, data from October 2026.
- Greater Porto15.6%
- Lisbon7.7%
- Rest of Portugal38.4%
- International38.3%
Greater Porto is a floor, not a central estimate: followers with no identified city are counted under Rest of Portugal.
Collaborations
Brand work and editorial coverage
Partnerships with brands, publishers and festivals, alongside independent editorial coverage. Figures add up every piece in each case.
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Unsponsored editorial coverage · 2026
Monegros Desert Festival
Three reels on Instagram, before and after the festival.
111,044 views across 3 pieces
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Event coverage from start to finish · 2026
Babell
Six pieces on Instagram and six on TikTok: sign-ups, my plan, a presentation and daily vlogs during the festival.
The presentation brought in 143 new followers.
88,176 views across 12 pieces
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Unsponsored editorial coverage · 2026
NEOPOP
Festival coverage in three moments: the plan (before), a short reel (during) and my take (after).
85,517 views across 3 pieces
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Paid campaign with promo code · 2026
Festival Elétrico
Three pieces on the 2026 edition, including an announcement dedicated to Honey Dijon and my own promo code. Paid on commission from attributed sales.
64,247 views across 3 pieces
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UGC collaboration · 2026
Kobo
UGC collaboration with Kobo Portugal: three videos made for the brand to a brief. Kobo chose to run two of the reels as collab posts.
13,349 views across 2 pieces
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Sponsored unboxing · 2026
Loop
Unboxing the Switch 2 earplugs ahead of festival season.
10,079 views across 1 piece
Most viewed
My 8 most-viewed reels. Titles are as posted - the videos are in Portuguese.
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O berdadeiro 💙
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Pede a conta
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Dia das Mulheres
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Monegros - Meme (Did you rest on your time off)
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Livrarias Independentes #6 - Essência do Livro
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A mãe do grupo
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Livrarias Independentes #2 - Térmita
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Bottoms Club
TikTok
My 8 most-viewed videos on TikTok.
Formats
Ways to work together
Every project is shaped around the brief, timeline and budget.
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Sponsored reel
Woven into one of my own pieces, or a video dedicated to the brand. I write the script.
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UGC
Open to first projects. Videos shot and edited for the brand's own channels.
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Event coverage
Content before, during and after the event: announcement, plan, presentation and vlogs.
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Carousel
Lists and recommendations for the feed. People keep finding and saving them long after they go up.
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Stories
A sequence with a direct link, useful for codes, tickets and product pages.
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Monthly wrap-up
A mention in my monthly reading round-up, alongside what I'm actually reading.
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Giveaway
On my profile or with the Porto Queer Book Club. Includes mechanics, copy and keeping up with the comments.
Contact
Partnership proposals
For partnerships on my profile or UGC projects, please include the context, dates and budget in your email. I can send a detailed media kit with performance and audience data on request. I reply to every email, even when it isn't a fit.
dan.lifts.books@icloud.com